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Our Lead Advisors

At SketchMap Financial, our mission is to make complex financial strategies relatable and actionable. To do this, we combine state of the art tools with deep technical experience.

Founder & Financial Advisor

Eric McDermott

Advanced Strategies

With the help of a remarkable team of advisors and specialists, founder Eric McDermott, brings a rare, birds-eye view as an equity partner at a firm with over 60,000 clients — including more than 12,0001 business owners, and over $3 Billion2 in assets under management.

As a Certified Financial Planner® (CFP®), Eric holds multiple accredited, advanced financial designations with focused experience on retirement income, business exit strategies, tax strategies, and wealth management.

Eric brings the SketchMap® brand of visual story-telling to financial education keynotes and workshops at conferences, organizations, and business leader network groups.

Behind the suit, Eric is also a:

  • TEDx Speaker
  • Three-time best-selling author (USA Today & Amazon)
  • Forbes contributor
  • National Stevie Award winner for Best Business Influencer of the Year3
  • Social media influencer with a following of over half a million followers

Registered Principal and Financial Advisor of Park Avenue Securities and General Agent of Guardian. CA Insurance License #0G88182. 1Includes owners of all securities accounts, as well as in force life, disability income and long-term care insurance policies. 2Represents market values of all securities accounts as of January 2026. Market values of securities accounts are subject to significant changes due to market conditions. The values provided should not be used in making a determination on the quality of services provided by representatives of this agency. 3This award is not issued or endorsed by Guardian or its subsidiaries.

Financial Advisor, Business Strategies

Alyssa Zagrobski

Advanced Strategies

Alyssa is part of the Advanced Financial Strategies team. Her background combines fiduciary experience, plan-design specialization, and financial strategies serving business owners and business leaders for more than 15 years.

As an Accredited Investment Fiduciary® (AIF®), Alyssa holds multiple advanced designations/degrees with focused experience on business qualified and non-qualified strategies. She provides a holistic approach to organizational financial wellness—integrating planning and executive-level strategies aligned to longer-term objectives.

Her designations and licenses include:

  • MBA – Masters in Business Administration
  • AIF® – Accredited Investment Fiduciary®
  • Securities Licenses – Series 65, Series 63, Series 6
  • Insurance Licenses – California Life & Health

Registered Representative and Financial Advisor of Park Avenue Securities and Financial Representative of Guardian. CA Insurance License #0F14249

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Discover Your Priorities

Not sure where to begin? Our Financial Priorities Scorecard makes it simple. It organizes both well-known and often-overlooked areas of financial planning into a quick, online tool that helps you gain greater financial clarity.

  • Identify your financial concerns
  • Prioritize what matters most
  • Gain clarity on where to focus next

Discover Your Priorities

—PICK ONE—

Business Owner Scorecard → Corporate Executive Scorecard → Established Professional Scorecard →